IKEA UK Carts and Retail Design
From April until the end of this year IKEA UK is going to promote Zero Carbon Generation in the UK. They are doing this by running “Zero Carbon Week” every week from Thursday to Sunday. The stores have also pledged to double the amount of furniture they sell during these weeks. This will increase overall purchases and hopefully decrease the amount of plastic bag waste that is produced in the UK. IKEA has also joined forces with the British government’s chief adviser on climate change and environment Alister Smol to co-ordinate efforts between the two governments in order to make Britain a world leader in tackling climate change and environmental pollution. IKEA UK is also supporting Ashden in lobbying the UK Government for its role in promoting zero carbon legislation and making encouraging policy and financial measures that will ease the pressure on Britain’s deteriorating economy.
As part of the zero carbon effort IKEA UK is running an advert called “We Are In”, which features a man dressed up in all black running around the streets of London in a IKEA UK vehicle while singing a popular song accompanied by a heavy rain fall. One can only imagine the number of people that have been inspired to take action by this advert. In this latest education news article I present further information on the promotion and IKEA UK’s plans to go carbon neutral.
According to the latest education news article the IKEA UK has developed a new product called Zero Carbon Kitchen. The Zero Carbon Kitchen will be available to customers in early 2021. The company has developed the Zero Carbon Kitchen in response to the concerns of householders who were concerned about the effect of global warming on the home. The Zero Carbon Kitchen will be an oven that uses natural gas to heat the food inside the oven. It uses solar power to keep the heating elements of the kitchen powered, it is environmentally friendly and provides a range of flexible options that meet the cooking needs of consumers.
The company has also developed a series of education podcasts and thought leadership articles. Each of these articles discusses a different aspect of the company’s work or products. The podcasts are available for download from iTunes. The podcasts cover subjects such as sustainable energy, green building and the way that IKEA UK utilises steel in its production process. The thought leadership articles in the series cover topics such as building sustainable homes and designing efficient offices.
As part of the education news feature IKEA UK has released a series of education podcasts that feature IKEA’s senior management team. The first podcast talks about how Henrik Pontoppidan developed the concept of the company’s green building philosophy. The next podcast talks about how Pawel Horn first came up with the idea of creating an IKEA garden centre in Riga, Latvian back in the seventies. Henrik Pontoppidan highlights the company’s belief in providing consumers with great home designs. The last podcast discusses the IKEA green building concept in more detail.
In addition to the podcasts and thought leadership articles on IKEA UK website, there are many more resources on the Internet. These include user-created catalogs, product videos and product demonstrations. Users can search through an IKEA catalog to find just the type of item that they need. The catalog can also be sorted by product type – whether it is furniture, kitchen appliances or clothing – so that consumers know what type of items they need to buy.